Other Skills
Driving technology for leading brands
Ody myftari
Marketing Executive, Radius Vehicle Solutions
Msc Of Marketing, University of Manchester
BA(Hons) Business Management, University of Wales Trinity Saint David
About ME
Hi, I'm Ody, a skilled marketer with years of experience, I
have a proven track record of developing and implementing effective
communications and marketing strategies that drive brand awareness and exceed
KPIs.
My expertise in email, social media, digital marketing and developing partnerships has enabled me to consistently maintain brand consistency in fast-paced, dynamic domestic and global markets. With a BA in Business Management and a Master’s in Marketing, I possess a deep understanding of the e-commerce landscape, as evidenced by my award-winning thesis on factors that influence the customer experience in this environment.
MY JOURNEY
Education & Qualifications
Msc of Marketing, University of Manchester, September 2019 -September 2020
This postgraduate degree marketing degree was ranked 2nd in the UK and 4th in the world(QS Business Masters Ranking 2020)
Dissertation: explore the e-service quality and identify the factors that influence customer experience when receiving services online. ( Dissertation ranking 3rd)
BA Business Management, University of Wales Trinity Saint David, September 2013 - July 2016
Graduated first in the School of Business, Finance and Management at the University of Wales Trinity Saint David
One of my projects has been published in the University's Research Journal.
General Experience
Marketing Executive, Radius Vehicle Solutions,
April 2022 – Present
- Working on all core marketing activities, including digital marketing, email
marketing, social media, website development, promotional marketing,
copywriting
content marketing, and supplier management to deliver engaging campaigns. - Manage cross-functional teams, including creative, technical, and sales staff,
to execute campaigns and projects. - Work with the data science team to ensure customer data opportunities are
understood, maximised, and quickly actioned.
Marketing Assistant, Radius Payment Solutions,
April 2021 – April 2022
- I led the onboarding of new acquisitions, developed a unified website for all
products and services, and launched a chatbot, live chat, and WhatsApp
support. These initiatives generated over 1,000 leads annually across all
products.
• Led the launch of our new charge point division in the UK, Belgium, and the
Netherlands. Responsibilities included market research, strategic planning,
coordinating cross-functional teams, developing marketing materials, and
executing targeted campaigns, resulting in successful market entry and brand
establishment in all three regions.
• Managed the end-to-end development and execution of highly targeted and
engaging email campaigns, resulting in a 30% increase in open rates and 10%
click-through rates
Junior Sales Manager, Leroy Merlin
June 2017 – January 2019
- Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
- Present sales, revenue, and expenses reports and realistic forecasts to the management team.
- Identify emerging markets and market
shifts while being fully aware of new products and competition status. - Coach, mentor, and provide feedback to team members.
Key Academic AchievementS
- Awarded 3rd best place for the best dissertation at the University of Manchester.
- Graduate 1st of the class of 2016 at the University of Wales Trinity Saint David.
- Publication at the University of Wales Trinity Saint David at the Student Research.
General Skills
Demonstrated strong digital marketing skills
Continually asses and develop the peformance of our lead generation channels and creating plans to ensure ongoing improvements and positive performance
Set up and oversee marketing campaigns to support new customer acquisition
Produce valuable insights and process changes to positively influence sales conversion alongside the sales leadership team.
Experience in project management, campaign planning and content scheduling
Manage and supervise the production of marketing content including video and animation, web and social media content and printed/electronic customer-facing materials.
Ability to manage the needs of key stakeholders and prioritise
Work with data science team to ensure that customer data opportunities are understood, maximised and actioned quickly. Work with the central digital team to maximise lead generation withing the defined budget
My interests
Football
Travelling
